ABOUT

The Jordan had been making waves in all of the right ways with her debut tracks ‘You Don’t Even Know Me’ and ‘Naked in the Sun’, but her profile stepped up a gear when her true identity was revealed to be Caroline Van der Leeuw, best known as the voice of the chart-topping, Platinum-certified Caro Emerald. 

Caroline reshaped her artist identity as The Jordan to enable her to make a brand new start with a project which reveals her true self to the world at large. It is a new chapter that comprehensively expands her story. Total candour and unvarnished truth, vocals purer and more powerful than anything she has recorded before. Trip-hop and folktronic textures that wrap her voice in magic and mystery, and songwriting that, after years of doubt and repressed feelings, finally pulls back the veil.

“Is there anything you wanna know about me?” she asks on new track What Was, Was Not. “Anything you didn’t know before?” It’s a warning as much as a question – and an accurate guide to what is to come. Listening to the record – which was produced by David Kosten (Bat For Lashes, Michael Stipe, Chris Martin, The Flaming Lips, Everything Everything and more) – is like hearing someone exhale and step into the sunlight. “I started to write and it felt like I had no control over it,” she says. “This sadness, this anger, always about the same things, wanting to escape from something. Now, I just want it to be about music. I’m sick of image, marketing strategies, business decisions. I want the music to guide me, because that comes first.”

The album sleeve is as telling as the record contained with it. She sits by an open stretch of water (a nod to the name she is now releasing music under), the scene tranquil and serene, her hair flower-free, her gaze direct. This is my truth, the image says. This is me. The real me. “I want people to feel that they’re getting the full picture now. To me, the record feels like a beautiful explosion that led to this intense creativity. You can’t hold that inside forever. So I started writing, and out it came.”

The first single ‘You Don’t Even Know Me’, released on June 27th made an overwhelming impression and was added to playlists such as; New Music Friday NL, ‘t Koffiehuis, Easy on Sunday, New Releases – top 40, Stay Tuned! and Soft Pop Hits Best of 2022. All playlists together have over 1 million followers.